ITALJET AT APPLEYARD MOTORCYCLES
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Italjet: a DNA of passion
Italjet is one of only two Italian motorcycle companies that still belong to the same family since the beginning. The Tartarini family have managed the Company for 60 years with the same enthusiasm, courage and passion, that made Italjet a trendsetter brand in the motorcycle industry.
Italjet is synonymous of passion for the world of two wheels. The Bolognese brand was founded in 1959 thanks to the entrepreneurial spirit of Leopoldo Tartarini, a famous motorcycle rider of the fifties, the protagonist of great sporting enterprises, among which the victory in the Milan-Taranto in 1953, the world tour in 1957-58 (five continents, 42 countries in 13 months) and the three world records with the Cyclecar at Monza in 1969.
Eclectic and forward-looking character, for Tartarini, motorbikes have always represented the common thread of life. As well as passion and ingenuity have always distinguished Italjet.
The company has created more than 150 different models, capable of anticipating time and the result of creativity and technological research.
The definitive consecration of the brand as a reference for style and innovation comes February 14, 1980, when the design sector of the Museum of Modern Art in New York, the prestigious MoMA, decides to exhibit in its permanent collection Italjet Pack 2, the only two-wheeled motorized vehicle hosted in the exhibition area.
In 1998 the Guggenheim Museum in New York exhibited in the exhibition entitled "The Art of the Motorcycle" the Italjet Formula 50, liquid-cooled scooter, and already nominated four times scooter of the year, in Germany, in Spain and twice in Italy.
After having met with great success in Italy and North America, in 2000 also Velocifero, the Italjet scooter that perfectly blends the 60s vintage style with modern technology, is named "The Best Product of 2000" by the American magazine Business Week.
Italjet represents Italian excellence from the glorious past, whose models have been sold in 48 countries worldwide.
A reality focused on continuous innovation combined with constructive craftsmanship care, which for some years has made its entry into the e-bike world, with a unique range in design, style and attention to detail.
Today is Massimo, Leopoldo son’s, engaged in designing and industrialize new models and pushing Italjet to be again the protagonist in the motorcycles world industry.
Massimo Tartarini has selected a dynamic and experienced team to accomplish this task, proud to be part of the project and of such historical and special Company.
